The BANDHEJ Brand stands for well priced handcrafted
fashion, offered in contemporary silhouettes with an Indian
Since 1985 when the first BANDHEJ store opened in Ahmedabad,
BANDHEJ has created a distinct idiom in its designs and a
unique identity for itself. BANDHEJ was one of the first
'designer' labels in the country, which while drawing upon
the Indian heritage in textiles also reflected a very
contemporary sensibility in the design of its fabrics and
clothing for men and women.
Even as the main business of BANDHEJ has been to design and
produce a range of clothing for its retail outlets catering
to an urban market, the underlying concern has always been
with the diverse traditions of fabric making and
embellishing in India. It has strived to work with crafts
people towards improving their crafts, building upon their
skills and knowledge by suggesting contemporary design
directions and providing a market for their produce. In the
process, BANDHEJ has played a modest role in rejuvenating
many dying traditional crafts.
At BANDHEJ, craft is not treated like fashion novelty to be
forgotten when not in vogue. The attempt has been to
constantly find new design directions for the same crafts.
It is a design challenge to innovate and continue working
with craft communities with which working relationships have
been built over the last 25 years. Today this network of
many hundred craftspeople form the base for our creations.
We at BANDHEJ are committed to improving the quality of the
craft techniques and encourage the younger generation to
continue pursuing their craft tradition.
BANDHEJ works with handloom or hand crafted (hand woven,
block printed, tie & dye) textiles. All textiles are
designed at our design studio and produced by very skilled
traditional craftspeople from all over the country including
in Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh, Kutch,
Rajasthan and Benaras. Clothes are designed and produced at
the BANDHEJ workshop in Ahmedabad. Intricate embellishments,
hand embroidery, mookesh work and applique is done by a
large number of traditional craft people in and around
Today BANDHEJ has a chain of 8 shops, two in Ahmedabad, one
each in Bangalore, Mumbai, Hyderabad, Delhi, Pune & Panjim (Goa).